Many of us are all too consumed in our small business, especially if it continues to enjoy good growth. We also start to receive late-night telephone calls. They do this because they are seeking for more freedom, more time with the family and better lifestyle. However, when asked about this, only a small proportion of small business owners are able to achieve these goals, despite their successful home businesses. Small businesses can be demanding enough. We may actually have less freedom, less sleep and also, less life. This could become a reality if we are too eager in enhancing our business operations.
If we want to avoid our business from consuming our own lives, we need to try to eliminate the word “can’t”” and other words with similar negative connotation. In this case, we should be completely honest with ourselves and find out ways to improve the efficiency of our small businesses. In order to avoid spending too much time with our business, we should get the type of customers that fully match our requirements. It means that these customers should be considered as highly loyal. It is better to deal with a smaller number of recurring buyers, instead of hundreds of potential buyers who may or may not make a purchase.
These loyal customers could become true supporters who may endorse our services and products. If they are not loyal, they won’t go out of their way to promote our products. In this case, we should focus on a small group of loyal customers who can be turned into raving fans. We should know the difference between normal customer and a true advocate of our product. We should make a checklist of likely customers who will endorse our products. We may check their age, gender, physical address, income bracket and others, so we could find specific patterns. This will allow us to identify the right kind of customers for our small businesses.
By working with loyal customers, we will be able to ensure the potential growth of our company. It won’t be necessary for us to set the expectation down. We will be able to continue refining our customer base, so we are dealing with only people who will agree to purchase our products. When we are working with customers, we should try to keep it personal. They should know that they are receiving our personalized attention. Many business owners spend too much time dealing with customers who don’t provide them with best profitability. We should be able to make choices on how to get the best return when managing our customers.
If we don’t focus on the right customers, it is probable that we are running a business race in the wrong direction. Without an updated and working customer database, we will miss out of potential income. Identifying the most loyal and profitable customers is a quick way of doing things properly. We should know about the biggest players in our industry. They could mean repeat business to us and we should provide them with the biggest benefits.
