As we enter 2107, there is a need to look at the scope of difference between the terms digital marketing, internet marketing and online marketing. Google trends have recently compared these terms between 2004 to end 2016. Does the difference between the terms really matter? Not really, though it is an interesting fact that the scope of Internet marketing vs Digital marketing has changed over time. It is important that the scope of Digital marketing activities should be agreed within a business, a company or agencies. The major difference seen in digital marketing is the communication in online marketing or the underpinning marketing technology and options for new online business and revenue models.
Marketing vs Digital Marketing
In this digital era, some commentators have stated that the need of best internet marketing agency in India has increased up to an extent. Most of the marketing methods are being now digitalized as they form the basis of the online marketing. Many businesses are still undergoing digital transformation and are recruiting the digital marketing jobs and roles that are required to compete. As per the Internet marketing: Strategy, Implementation and Practice book in 2000 Internet Marketing is defined as,
“Achieving marketing objectives through applying digital technologies.”
This definition always reminds that the investment in Internet marketing is determined by the results delivered by the technology and not by the adoption of the technology.
A RACE marketing strategy framework has been developed to make sure that digital marketing is aligned with the growth of a business. It is based on Smart Insights which shows how to achieve through e-marketing in these 5 areas:
- Plan
- Reach
- Act
- Convert
- Engage
The latest digital technologies include various internet media that also includes media used for delivering digital Television such as cable and satellite. These are the six main types of digital media communication channels which every business consider as a part of their digital marketing:
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Search Marketing
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Online PR
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Online Partnership
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Social Media Marketing
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Opt-in e-mail
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Interactive ads
These are the techniques used for acquiring new and potential customers and rendering services to existing customers that also help to develop and maintain customer relationship.
For a successful Internet Marketing, there is a necessity for the integration of the advanced techniques with the traditional media such as print, TV and direct mail. This is referred as multi-channel Emarketing.
E-marketing definition: – E marketing is sometimes considered to have a broader scope than Internet marketing since it refers to digital media such as the web, e-mail, and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems).
Digital Marketing Definition: – This term is specifically used by a professional internet marketing company.
“Digital marketing involves:
Applying these technologies which form online channels to market, the Web, e-mail, databases, plus mobile/wireless & digital TV)
To achieve these objectives:
Support marketing activities aimed at achieving
profitable acquisition and retention of customers… within a multi-channel buying process and customer lifecycle
Through using these marketing tactics:
Recognizing the strategic importance of digital technologies and
developing a planned approach to reach and migrate customers to online services through e-communications and traditional communications. Retention is achieved through improving our customer knowledge (of their profiles, behavior, value and loyalty drivers), then delivering integrated, targeted communications and online services that match their individual needs”.
