Email marketing is a great thing that can happen to your business. With the emails, your audiences will have a convenient place to retain the information that they need. There are many ways you can reach out to your viewers with the email marketing strategy.

The opt-in form

In email marketing, it is not a new thing that businesses provide the opt-in form so that the audiences can get more information about news, updates, and others from the company. The opt-in is a handy way to get the email address of your prospective clients so that you can promote your business easily through the mailing system. They are voluntarily giving their email address in hoping to receive useful information from you. So, you’d want to make sure to maximize your content. The opt-in form can be installed in many places like your website landing page, sales letter page, social media page, blog post, forum, and so on.

The Opt-in has two main types: Single Opt-in and Double Opt-in. The Single Opt-in is merely a process for the new users to subscribe with the email address. To get the information, they won’t need to confirm again. The double opt-in works differently. The subscribers will need to conduct one more step to click in their mail inbox. It will improve the more severe subscribers on your own.

Opt-in form setup

Setting up the opt-in form is very easy. You could choose either the single opt-in or double opt-in by clicking the button when creating the form. Depending on your opt-in providers, the procedure is quite similar. Make sure to read the manuals first before proceeding.

Autoresponder capability

The autoresponders might work on all platforms. But you want to make sure that it can also work on the mobile device. More and more people are more convenient to check their emails through their mobile apps. So, you will want to check if your autoresponder services are compatible with the mobile device. If you are not sure, contact their customer support about it.

The form characteristic

Many people don’t like long form. If you are asking too many information, there’s a chance that your subscribers will leave your page because of boring. People tend to be not willingful when they need to fill up the long form. So, it is best to keep your opt-in form short and simple.

Testing your opt-in form

Of course, you will want to know if your opt-in works well. You also want to know what your audience might react to your opt-in. So, you will want to test it for the first time.

Considering the tips above will save you a lot of time and effort.