If you’ve ever thought about putting expensive food on cheap, plastic plates, you probably dismissed it in less time than it takes to make instant coffee. If you’re running a restaurant or catering business, you want people to enjoy the food the way it is meant to be. High-quality food deserves high-quality crockery, but you may be willing to buy the lower-quality variety simply out of economic necessity. The fact is, though, that you can get very high-quality crockery in high numbers without exorbitantly high prices. How you can do this is by seeking out a wholesaler from whom you can find the best deals.
You Are Judged on More than Just Food
As you very well know, the front end of your catering business is where you get the best chance to make a lasting good impression. Whether it’s fair or not, your business is likely to be judged as much by the crockery as by the food and the overall service. If the crockery looks cheap, then quite frankly, you’re not going to be as respected as you’d like to be. Delicious starters, entrees and drinks might make up some of the goodwill you lose, but isn’t it better to not lose that goodwill in the first place? As superficial as the focus on crockery can be, it is your attention to detail that guests will be making note of.
Get Crockery Supplies That Stand Out
Why would they do that? Probably because guests at a gathering you’re catering will at some point be looking for caterers for their own events in the future. If you approach each and every event as an opportunity to win new clientele, you will be doing yourself and your business a huge favour. Lest you begin to think that you have to spend more money than reasonable to impress your guests, catering supply wholesalers exist to ensure you don’t have to. With Pattersons crockery, catering can be done with the best products imaginable at a price you’ll find no reason to whinge about.
Forks, Spoons and Knives
Once you’ve settled on the crockery, next focus your attention on the cutlery. Just as a writer who does things the old-fashioned way should find a pen or pencil to match the type of paper he or she is writing on, so too should the cutlery match the crockery. This is not to say that the cutlery and crockery should be the same colour. Far from it, actually, since silver knives, forks and spoons give off an impression of wealth and elegance you certainly could never get from plastic, disposable cutlery. The satisfying clinks of forks and spoons on plates and bowls should be like music to your ears.
You joined the catering trade for a reason, and it’s probably partly due to the fact that you feel you can offer your guests an experience others can’t. Since you have a high opinion of the food you serve and the service you provide, you should match your ambition with the kind of crockery and cutlery that will leave guests desiring more.
