There are methods that Google may implement to ensure that you will always get the best results. As an example, it implements the fuzzy searching technique. It is about correlating your search terms with possible misspelt words to provide you with the best match. In many cases, people make typo or misspell a word. The fuzzy searching method could provide users with accurate results, regardless of their slightly embarrassing mishaps. Another approach that Google uses is the one that’s based on taxonomy. With this method, the content is indexed manually against a set of constrained vocabulary. As an example, if users search for “Golf”, related keywords in the vocabulary set, such as ball, iron, driver, green and others could be shown as well. Taxonomy method is based on the conceptual understanding of the available material. However, it is not known whether Google creates its vocabulary sets for basic keywords, but we know that it works in SEO results. We also need to deal with subjective interpretations. As an example, mice can be considered as pets or vermin, depending on your perspective.
In order to overcome this, you need to include explanatory keywords for your website. So, when people are looking as mice as pets, they won’t open your exterminator service website. You should make sure that your website is visited only by people who are relevant to your brand, product and service. You need to think about keywords that can be considered as impractical. In order to improve accuracy further, Google also implements LSI, or Latent Semantic Indexing. With LSI, Google considers a collection of webpages and determinates semantically the relation between them. However, because Google uses computer software to perform its LSI task, it has no understanding about the word meanings. LSI is only about recognizing semantics and patterns. By using this method, Google will return webpages that it deems to match better. This is a critical task, because some pages may contain keywords at specific density, but they are not actually relevant.
As an example, Caesar could be related to Roman, Emperor and Assassination. However, in order to come up with these related keywords, we need to have knowledge about the life of Julius Caesar. This is your opportunity to provide people with related content. Another problem is that webpages may contain various superfluous words that don’t really add to the real meaning. These words may be consisted of adjectives, conjunctions and pronouns. Google removes these words from its system, so you will get the most accurate results. So, it is important for you to know how to use these keywords in the best manner possible, so you can bring the most accurate results for users. You should check whether people can visit your website by testing on various misspelt words on the search engine results. LSI is a good way for computers to properly perform various semantic matching. You need to take into account the above techniques to ensure that you SEO campaign is well directed.
