In the last few months, artificial intelligence has improved a lot. With both Google and Bing releasing AI systems, a lot of people are questioning how it will change professional jobs. Some people believe it will benefit the digital world and others think it will have a negative impact.
Everybody has been talking about ChatGPT since it was released in early December. Since the release, a lot of businesses have been questioning it. Furthermore, students have been using it for their schoolwork.
The AI is one of the smartest yet, as it follows up questions and admits that it has made a mistake. It also can reject inappropriate requests. However, it is believed that ChatGPT can write “plausible-sounding but incorrect or nonsensical answers”.
One of the worries with ChatGPT will be that it will replace the jobs of content writers and journalists; however, that may not be the case with this system. If anything, it could improve the work of those who write articles and content as a career.
What Is ChatGPT?
ChatGPT is artificial intelligence that is developed by OpenAI. This intelligent AI is based on transformer architecture. It is a very intricate learning model, adopting a mechanism of self-attention and weighing the importance of each data which is inputted. This is often used in natural language processing as well as computer vision.
CHatGPT is very advanced compared to previous artificial intelligence that we have seen. Its unique and advanced model allows it to produce human-like answers to natural language queries.
This ChatGPT AI is used for chatbots and voice assistants, similar to what Amazon Alexa uses. However, there is already a rival of this high intellectual system which is Google Bard.
What Is Google Bard?
It was around two months later that Google Bard was released to the world as a response to ChatGPT. This uses a LaMDA language model to answer a user’s query, similar to how ChatGPT answers questions. This is Google’s answer to Bing’s version which is ChatGPT.
Is There A Difference Between Google Bard and ChatGPT?
Something that bard does differently from ChatGPT is pulling in information from Goolge to produce intellectual responses. Furthermore, this allows Bard to access more up-to-date information from the internet, unlike ChatGPT. The reason why is that ChatGPT was trained on a dataset in 2021. This means that it can soon become outdated and it won’t be able to answer more modern questions that will be asked in the future.
The competition is very high between the two however, Google’s Bard will provide more modern answers that provide better insight.
The Impact On Search Results
Those who work in search engine optimisation have raised a lot of questions about Bard and ChatGPT. Furthermore, many people that specialise in this industry believe it can make their job a lot easier. However, some people believe that it can replace them on certain tasks. It also changes the search engine results page.
Firstly, when Google Bard gives you an answer, it sits above the rest of the results. This includes articles, map packs and organic search results. The answers to your questions will be given straight away and will be given at the top of the page. Secondly, Google Bard takes up more screen space than the original snippets we could originally read. This means organic websites will be forced further down the page, reducing your click-through rate.
The AI features are slightly different for ChatGPT compared to Google Bard. Firstly, Bing’s version will give you citations of the sources used for the answer. However, Google’s way of communicating this is by using “Others say” and “Some say”. That can be disappointing to some users because they are unable to find that information from the source.
What To Expect With SEO?
Many people in the SEO industry saw Google’s announcement as a response to Bing’s ChatGPT. Google still wants to dominate the market compared to Bing. However, it doesn’t seem like Google’s answer was a more advanced version compared to ChatGPT. One thing we can expect is for this AI battle to continue for several years.
Conversational artificial intelligence will change SEO, there is no doubt about that. There are questions raised on whether it will improve or not. However, we have concluded that it can benefit SEO but it could harm some things.
SEO specialists implement FAQs (frequently asked questions) on web pages to increase the content on their websites. They also do this to get those FAQs ranking on the SERPs. The problem with that is that Google Bard will be above those frequently asked questions. It will also likely give a more in-depth answer compared to your continent. Meaning that the use of your FAQs is irrelevant. They are not entirely relevant but this is something we could see phase out.
The design of both Google Bard and ChatGPT is that they are made to answer complex questions. Simple queries may not be affected by Google Bard and CHatGPT but it is still very early to tell. We assume that the element of agency is important for searching for products and services. This sort of thing is less likely to be affected by Google Bard.
Will There Be An Increase In AI-Created Content?
Many businesses will see this as an opportunity to get content written out. This potentially rules out the need for content writers as well. However, there will be a need for some human touch when it comes to the content. For example, if a company specialises in watches or watch bands, you will need to provide specific details about the watch itself including the brand.
Currently, people are saying that the content that is being written is very natural and does not look like it was written by a bot. Nonetheless, it can be a great opportunity to improve the quality of the content. AI will be able to pull in data from multiple sources and use this for the content. The AI will be able to research a topic much quicker than a human and therefore, will be able to generate content more accurately, efficiently and quicker than a human.
Another point to make with AI is that it isn’t just written content it can produce. It is believed it will also produce video and image content as well. Again, this is another great benefit for businesses. It allows them to create content which is far more engaging than just endless pages of content for these websites.
To Conclude
There are many questions raised about AI-generated content. Those concerns are raised by professionals who work with search engines on a day-to-day basis. Nonetheless, we are in the early stages of ChatGPT and Google Bard has not been released yet. Additionally, these questions will likely get answered amongst others.
Artificial intelligence seems to be a common topic with SEO and has been a marketing trend for the last few years. As the years pass by, AI becomes more advanced, with people concerned that it will affect their careers. Nonetheless, it doesn’t seem like it will affect SEO too much.
