Once we have all our marketing plans laid out, we should start to figure out details of our print-based advertisements. They are needed to better accommodate our messages. There are different sizes we can choose, depending on how much information we plan to include. Things we could choose may include:
- 8.5″ x 11″ (full-page)
- 5.5″ x 8.5″ (half sheet)
- 11″ x 17″ (double-full page size)
- 8.5″ x 14″ (legal size)
We should always choose the proper weight of the paper, so we could get the proper material for our flyers. There are different paper weight standards used in commercial printing.
When planning to start a print-based advertising, we shouldn’t waste money on local printing services that can’t provide good solutions. We also shouldn’t over-pay for any bulk printing. With enough researches, we should be able to identify trusted and reputable printing companies in the market that also offer multiple quality results.
Once we have performed proper market researches, it should be the time to develop the right advertising theme. We should be able to put everything on paper. Business owners may also hire multiple professional designers and marketing consultants to decide on proper layout and messages used on the flyer.
Alternatively, small companies could also choose to design their own themes or templates. There are actually many pre-designed templates on the market that can be further processed by design tools in our computer. It depends on our creativity, ideas and design ability. In fact, many small business owners find that creating beautifully laid-out flyers require just a few mouse clicks. They could include multiple graphics and information. However, the DIY approach doesn’t work for everyone and there are times when professional graphic designers are able to assist us with the layout.
It is possible to place multiple bulk print orders online. We should be able to work with quality printing companies that provide us discounted rated for professional designs. This should be useful if the scope of our flyers is clearly beyond our reach. In many cases, online templates can’t meet our unique requirements.
In this case, we should let professionals do all the designing jobs. They could provide us with advices on the size of our flyers. As an example, they may suggest that our flyers need to be folded so consumers could better carry them around.
The size of our flyers could depend on the amount of graphics and text included. Some flyers could be designed as booklets that include coupons and other special offerings. Many pharmacies used the bi-fold flyers that may include weekly promotions. Consultants should be able to advise when the flyer should be folded or shouldn’t be folded.
This is particularly essential, because there are cases that it is a big mistake to fold our flyer. As an example, the graphic design and layout of our flyer could be obscured somewhat by the fold. In this case, it would be a good idea to choose flatter flyers.
