Events are great for business. They boost sales, awareness, get products sold, and are an amazing way to network. Through events, you can not only considerably increase the profile and reputation of your company, but you can create a large media buzz surrounding your little event.
However, events do come with a pretty hefty caveat – they are expensive. No joke, running a successful event no matter how small comes with a long list of financial obligations. Even the marketing can burn through a quarter of your budget, as per Event Farm. You have to consider security, you have to consider equipment fidelity, you have to consider alternatives and back up plans for when certain parts of your event’s planning don’t go through.
That makes ensuring proper funding and a large return on investment for small events all the more critical. When it comes to boosting ticket sales and generally funding an event, there are a myriad of options that immediately spring to mind.
If you want a successful event, a simple yet effective measure is to expand and improve your payment collection. As per KissMetrics, simply improving your payment options can improve your pay.
Payment Solutions for Events
When it comes to getting people to register for an event and pay for tickets, the single biggest hassle that businesses and event providers should work to eliminate right away is the difficulty in the registration process. That means making registration as simple and straightforward as possible.
Utilizing a comprehensive payment gateway like PayU Money can help you set up an event payment solution that asks as little from potential event visitors as possible, thereby increasing your chances of getting registrants. Furthermore, a comprehensive payment solution will take the headache out of trying to implement your own custom payment solution, which is especially difficult for small businesses planning small events.
As such, you’ll be looking for:
- Simplified registration.
- Expanded payment options.
- Quick and easy forms.
One of the big benefits of the Internet is that, as per Capterra, payments can be made at any time and from anywhere. But that comes with the added caveat that these payments are also easier to cancel, which isn’t great for business. That, and online tickets cost more than they might from a ticket booth, simply because businesses are charged more when providing remote payment options.
As such, making it easier for people to register for your event and choose a myriad of payment options, rather than just credit cards, allows you to capture a larger audience and hopefully retain the most event goers.
How to Make a Payment Provider Work For You
The last thing you’ll want when organizing an event is more hassle. That’s why it’s important to know what to look for when getting yourself into a partnership with a payment gateway for events. Here at PayU Money, we specialize in working with small businesses to offer proper solutions to common problems, such as:
- Payment complexity.
- Slow registration.
- High rates.
- Selective payment options.
The key to a smooth event experience is proper funding, and with the right payment solution, you’ll get all the funding you need to make it work.
