Spreading the word about a startup business can be a big deal for all starters. It is because they are offering new products or services to the market. The thing is that not all folks grasp the perks of the products or services they offer. They are also not familiar with the specific brand. If it is significantly happening to your business, it does not mean that you’ve failed. The challenge on your part is to introduce your image and brand to the public so that the customers can recognize your products or service. You also need to explain how different is your company with others.
Folks really do concern about the time. So they won’t sit for 15 minutes for long presentation. Keep in mind that each person has a different boiling point. Not all startup presentations can give what they want as customers. So just forget the conventional way to present your products or services. What will you do then? Consider making use of an explainer video.
If you have been around in your business for awhile, you will then know what the explainer video is. You may have seen a lot of examples shown by some companies, regardless their business sizes. Explainer video usually comes in the short video form. Its duration varies from one to five minutes. Many even suggest the ideal duration of an explainer video is below 3 minutes.
An explainer is not merely a splash page or advertisement. Although it often comes with “call-to-action” button, it is more focusing on the introduction of the products or service. An explainer video is highly demanded in entrepreneurship and startups because it is proven to boost the conversions. The explainer video has unbeatable advantages.
It is short. Short like 60 seconds to 3 minutes, although some reach 5 minutes. For some marketers, 60 to 90 seconds are more than enough to compile the bullet points of their information.
To engage with new customers, the good sales pitch only contributes few percent of the impact. In the opposite, the explainer video will reveal the image of your company. It makes such great impression and sense of what you present. Through video, the effects, music, character, and well-written script, you can easily nudge your customers and pay attention to your specific information voluntarily.
The explainer video will simplify all the complex things about your brand. With such visual aid, you will be able to spread your content easily. YouTube has been the second prevalent ranks in Google search results. Often specific keywords result in shows videos on the first page. By sharing your captivating explainer video on your blog, social media account, video sharing sites (Youtube, Vimeo, etc), you can spread the word about your brand more effectively. Now it is your turn to try explainer video.
