It’s good that you’ve started your blog and added few posts on it. You’ll be happy to see your family and friends paying a visit or two on your blog. But it’s time to get some serious traffic on your site and boost your blog. You should also seek to have long-term relationship with your audience and the best way to ensure that is through subscription model.
A good subscription model bounds visitors through email alerts of the latest content and new opportunities related to your blog. The real challenge is to get people to subscribe. This post from the best search engine marketing Canada company contains top 10 tips to get subscribers for your blog. Even if you have some already, it will help you expand your customer base.
Decide Incentives
The first thing your readers will consider is the benefit of subscribing for your blog. It relies on you what you will be offering the people who chose to subscribe.
- A simple, yet helpful eBook?
- A demo download?
- Discounts on products and services advertised on your blog?
It’s up to you, but make it clear what the incentive is and market the subscription with it in mind.
Offer Something For Free
If you’re giving something for free to your new subscribers, what’s going to keep me from hitting the unsubscribe button in the email?
Again, it’s up to you to come up with long-term incentives for your subscribers. A simple one-time freebie won’t keep them loyal forever
Optimize placement
While not probably the most obvious of things to consider, but the location of your Subscribe box is key in getting in more people. Make it visible, make it stand out but without making it ‘in your face’ which will usually deter people from it rather than attract them towards using it.
Focus on Freebees
Whatever you give your readers, make sure it includes a link to the subscription page, or precise instructions on how to subscribe. Given they’re already happy with the freebie, they’ll probably consider subscribing if the offer stands out.
Create a Dedicated Subscription Page
Some would argue that creating a dedicated subscription landing page would be helpful. And it really is more convenient, as you can share the link to the page on social media and emails, rather than asking people to look for the subscription box somewhere on the site
Utilize Every Opportunity to Promote
- Do you have an About Us page?
- Do you have a dedicated category for promoting press releases, or press-related content and items?
Use these pages as well as mediums to draw in subscribers. Either send your visitors from there to your subscription page, or make sure the subscribe box appears on those kinds of pages too.
Add Links Wherever Possible
Make sure you put a link to your dedicated subscription landing page (if you have it) at the end or footer of each published article. After reading the great content you posted, people will be more inclined to say ‘thank you’ by subscribing.
Try Guest Blogging
Just like with getting more traction as a blogger, you can guest blog and then ask for people to subscribe to your own blog. Share information that’s suitable for the platform you’re writing on, and make sure it draws people in.
Make Shareable Content
We as people love to share what we like and what we find interesting with others. Same goes on the internet – you find a cool article and you want to share it with a friend and discuss it afterwards. But who’s going to share it if the appropriate buttons are not visible? Make it easy for people to share your content by putting the right social media buttons attached to it.
Be Consistent
If you’re not consistent in posting, in drawing in readers, in using social media, you shouldn’t even bother with the other steps. Inconsistency will send away people faster than consistency will draw them in – keep that in mind at all times.
Finally
Now you have a free simple tips and tricks you can use to get more subscribers. Go out there and try them out and let us know how it works out for you!
