After you’ve put money into an expensive, state-of-the-art exhibition stand, the last thing you want is for it to languish in the corner of a trade show venue. You need to promote your stand and get traffic flowing to it in order to promote your business. Here are some tips to help get visitors to your exhibit at trade shows or conventions.
Make Your Exhibit Welcoming
You want to design your exhibition stand so that it draws people to it. Whether you are promoting a new product or giving out general information about your company, you want the look and feel of your exhibit to invite people over to it. By carefully choosing the signage, your products, and the images for your display, you can effectively promote the image you are trying to create.
Describe Exactly What You Want
When dealing with exhibition stand designers, don’t be shy about telling them exactly what you want from your stand. Give as much detail as you can so they can envision what you want in their mind’s eye and design it just as you wish. Explain your goals for the exhibit so they know exactly what to do and what you are expecting from them.
Set it up and Try it Out
Before you take it to a convention or trade show, set up your new exhibition stand and try it out. Make sure you can easily set it up and take it down quickly to move to the next show. By setting it up, you will be able to tell what you need to include for trade shows and conventions and what items you can leave at home. You can save time and aggravation by setting it up beforehand and it will allow you to become comfortable with the space.
Be Creative with Your Stand
Don’t be afraid to try out different lighting, sound and images for your stand. Set up a screen for a PowerPoint or use different signage to attract visitors over to your exhibit. You will quickly get a feel for what works and what doesn’t, then you can adapt your display accordingly. Keep your stand as visually clean as possible and keep the text images to a minimum. View the stand from a visitor’s viewpoint and then make adjustments to make it more attractive to them.
Don’t Depend on Promotional Products
Too many companies spend their advertising budget on giveaways that do not relate to their brand. Most of them end up being thrown away or buried in a desk drawer. If you are going to use promotional items, make sure they are relevant to your company and that they display your business name and website address on them.
A creative exhibition stand will draw visitors no matter where it is set up in the venue, so don’t be discouraged if you are stuck in a far corner. Use these tips to make your stand outshine the others around you and attract visitors to it to promote your company.
