The field of digital marketing is evolving at a breakneck pace. Over the past ten years, digital ad spending has grown from $12.5 billion in 2005 to $59.6 billion in 2015. Experts forecast that the industry will continue to register double-digit growth in the next couple of years.
Because of this, the demand for digital marketers is at an all-time high. As per McKinley (2015), 39% of companies hired a new digital marketer whereas only 25% hired a new project manager. Many of the companies surveyed prioritized digital marketers with a combination of a hard skills and soft skills.
If you’re looking for a job in digital marketing or looking to hire a digital marketer, here are 5 important traits you should look out for.
- Creative
One of the most common problems digital marketers face is having too many choices. Digital marketing can be done in so many platforms that it can be difficult to figure out which one works for each brand.
A creative digital marketer will be able to devise multifaceted strategies that get the most out of every platform and provide you with high-quality content. In this day and age when we are being bombarded by information, advertisements, and brands on the Internet, it pays to have someone who can produce content that stands out.
Also, creative digital marketers will be able to make the most out of your budget, which can save you a lot of money in the long run.
- Competitive
Digital marketing is a cutthroat profession. The best digital marketers are those who can roll with the punches and outwork their competition every step of the way.
Today, companies are moving more and more towards digital media, which means there will be a lot more content to compete with. Competitive digital marketers help drive businesses forward and keep everyone on their toes.
Get ahead of your competition by using the right tools for the job. Sherwood Integrated Solutions equips companies with digital marketing tools and services in exchange for underperforming assets. Talk about a win-win!
- Slightly Geeky
Having a deep appreciation and understanding for technology is a big plus. Digital marketers who understand the technical side of the business–SEO, CRO, mobile optimization, etc.–are exponentially more valuable than those with minimal technical expertise.
- Detail-Oriented
Digital marketers who are detail-oriented can tell you exactly where you can improve and how you should move forward. In a field with so many variables involved, it’s important to find someone who can pick apart and analyze things in detail.
- Innovative And Original
In tech-related fields, seismic shifts happen almost everyday. Sites like Google and Facebook are constantly changing and updating their algorithms to the point that it can be hard to keep up. A digital marketer who is innovative and original can handle changes and come up with fresh ideas on a regular basis.Need help with your digital marketing? SherwoodIS.com gives you the cutting-edge tools and a wide range of platforms for digital marketing.
