In the modern digital world, most online businesses look for an ideal combination of inbound and outbound strategies, while some look for software development outsourcing. Inbound marketing focuses on getting the customers to come to you, while outbound urges you to directly reach out to your potential customers.
Organizations do spend major part of their budget on outbound marketing emails and campaigns. It is estimated the firms invest almost 90% of their budget on outbound marketing campaigns. This illustrates the importance business gives to their outbound segment of marketing.
Email marketing is a vibrant and powerful medium to connect with the masses. There are more than 34% people worldwide who use email, which are about 2.5 billion people. It’s being forecasted to increase to 2.8 billion email users in the coming couple of years. The daily number of email routed in the world is an astonishing figure of 196 billion.
Email marketing is an effective and personal way of approaching your target audience. Messages from your friends and family are sitting next to email updates from your company. Email can be customized to customer needs so that every communication is relevant to their interest.
Things You Should Know About Outbound Email
The usage of using outbound email has increased. This has created a new window of opportunity for the business to enter and tap their customers. Following points demonstrate why this form of marketing is the key to your success in the long run.
- Effective than Social Media- (Customer Acquisition)
The reach of an outbound email is immense. It is undeniable that social media is a productive channel for interacting with your customers and cementing your relationships with them. However, when it comes to converting prospects into members, email marketing is the way to go.
The amount of customers you can cater with the use of an outbound email is greater than any other medium. This large consumer base serves as a USP for this section of marketing.
- Cost Effective
It is considered to be an easy, effective, inexpensive, and accepted medium for marketing. Email marketing facilitates the businesses to reach a many customers at an economical rate. The time factor also tilts in favor of an outbound email strategy.
The cost effective nature of this segment makes it a favorite choice especially among the newly incorporated firms who are looking for inexpensive ventures to market their brand and products.
Compared to the typical and traditional marketing efforts where printing, posting etc. would eat up big chunk of marketing budgets, the outbound email is a lot cheaper. The added feature you get with the email marketing is having a follow up information instantly available with one click to the site.
- Objective & Signature Line
When you are writing email to your customer, you should know the importance of timing. You only have a mere few seconds to make your mark. Your content needs to be clear, crisp and objective. Ambiguous and useless material will be of no use in catching the eye and mind of the customer.
The successful businesses have strategized their content such marvelously that within few seconds of reading it, customers understand the tone and crux of the message. This not only helps the firm but also the customer as it saves time for both the parties, hence, creating a win-win situation.
In the current scenario, it is highly imperative to use a good thorough signature line as part of the email. It helps the customers in getting back to you. There are instances when customers try to get back to you, but either found absence of signature line or incorrect information in it. This gives away the worst possible image of the company.
- Understanding the customers
Every customer is different. They have different sets of beliefs, values, objectives, and priorities. You cannot cater all of them with one monotonous email. The customer’s mindset has to be understood in the initial phase of this segment. This helps in formulating an effective content for your outbound email.
Relevance to the reader is everything. The words you are choosing in reaching out to them needs to create a significant impact on the reader. It needs to call upon the impulsive buying behavior of the customer. This requires a lot of study on the customer and their habits. The days of the week also matter. Customers respond differently in different days of the week.
Summary
Email marketing is still alive and well in the modern day digital world. It’s the lifeblood of our routine day and the primary way of our communication setup. The marketing medium has become ferociously competitive. There is no room for error. Email marketing has proven to be a successful tool in reaching out a highly targeted list of people who can potentially help the business grow and prosper.
